Flurry is a big data company. We're already handling terabytes of data per week and storing petabytes of total data. Next stop: exabytes. As we've scaled our back end, we've created among the largest HBase clusters in the world, running on Hadoop.
Since first offering Flurry Analytics in January 2009, the volume of data we handle has grown consistently by 20% month-over-month. At our peak, we handle more than 25,000 session reports per second: that is over 3 times the total number of tweets per second managed by Twitter (source: @twitterglobalpr). Flurry tracks over 250 billion total data points per month, including any unique event or action tracked within any app sessions.
The success of our customers' apps determines our success. That's why Flurry focuses on accelerating the growth of the more than 60,000 companies that use our service. By providing a rich, relevant business data dashboard, including constantly updating the feature-set and infrastructure to capture, compute and display key metrics in real-time, we allow developers to focus on what they do best: build great apps. But we also know that shipping a great app isn't enough. Once consumers interact with an app, the real fun of iterating and updating begins. Flurry Analytics helps developers create a data driven product management process, so they can identify and focus on building the features that matter most to building, engaging and monetizing their application audience. In short, we use our big data to help others build big apps.
Flurry believes in leveraging its data set for the benefit of the mobile application community. If you make an app, and you use Flurry Analytics, you are already harnessing the power of our aggregated data-set. We are committed to helping you in many ways, with more ways coming soon. Here are some examples of how the power of the data set works for you:
See how your app usage performance compares to your category and the market. We expose averages that allow you to benchmark how often and how long consumers use your application, as well as how well your app retains your audience over time.
Similar to understanding what types of magazines or TV shows your app users enjoy, we reveal your app audience's affinity to other app categories. This feature provides insights into interests of your users for segmentation, marketing campaigns and more.
Understanding the composition of your audience by age and gender allows you to package your app audience to advertisers. In turn, you can then plan marketing programs that target specific demos that show interest in your app.
Powering AppCircle, our CPI app cross-selling network, is an intelligent recommendation and targeting engine that takes into account combinations of applications used most often, category affinities and more. This feature helps drive the most efficient, ROI-focused acquisition in the market.
